In a market’s earliest phase, a new technology attracts enthusiasts and visionaries. The best way to choose is to consider the phases of a market’s life span. ![]() Many executives find it hard to decide which kind to focus on. There are many types, from the ballyhooed disruptive innovation to more mundane forms such as process and experiential, which might involve, respectively, doing such things as streamlining the supply chain and delighting customers with small modifications of products. ![]() ![]() As commercial processes commoditize in a developed economy, they are outsourced or transferred offshore, leaving onshore companies with unrelenting, Darwinian pressure to come up with the next wave of innovation.
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